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Design, brand & paid social

Design that lasts.
Ads that return.

Logos and brand systems built to work at every size, social creative that makes a feed read as one brand, and Meta and Google campaigns judged on leads rather than likes. Same studio, so the ad, the landing page and the logo were never designed by strangers.

Identity

Logos and full brand systems, every format delivered.

Social

Creative kits and templates your team can reuse.

Campaigns

Meta and Google, run in your own ad account.

Reporting

Plain-language numbers, not a dashboard tour.

Design

Branding built for
the real world

A logo that only works on a white slide in a presentation is not finished. Everything we design is tested where it will actually be seen: a signboard, a story frame, a printed menu, an app icon.

Logo design

A mark built to survive reality: legible on a signboard from across the road, on a story frame at thumb size, embroidered on a shirt and flattened to one colour on an invoice. Delivered in every format you will ever be asked for.

  • Multiple directions before refinement
  • Full lockup, stacked and icon-only variants
  • Monochrome and reversed versions
  • SVG, PNG, PDF and print-ready files
  • Naming for businesses without one yet
  • Rebrands that keep existing recognition

Brand identity systems

Everything around the logo that makes a business look established: the palette, the type pairing, the spacing rules and the way it all behaves across every surface someone will encounter you on.

  • Colour palette with usage rules
  • Typography pairing and hierarchy
  • Layout and spacing system
  • Written brand guidelines

Social media creatives

Post templates, carousels, story frames and highlight covers designed so your grid reads as one brand, and built as editable templates your team can reuse without breaking the look.

  • Feed posts and carousel sets
  • Story and highlight cover kits
  • Editable templates for your team
  • Sized correctly per platform

Thumbnails & covers

Click-driven thumbnail design for YouTube and podcast artwork that reads at the size people actually see it. Tested against the competition already ranking in your niche.

  • YouTube thumbnails
  • Podcast cover artwork
  • Variants for A/B testing
  • Consistent series treatment

Print & packaging

Menus, flyers, standees, business cards, packaging and signage, designed with real print constraints in mind so nothing arrives from the press looking different to the screen.

  • Menus, flyers and standees
  • Business cards and stationery
  • Packaging and label design
  • Print-ready with bleed and marks
  • Signage and shop frontage artwork

Full brand kits

The complete package for a business starting from nothing: identity, social system, templates and print assets delivered together so the launch looks deliberate instead of assembled over six months.

  • Identity plus full asset library
  • Social and print templates
  • Organised, named file handover
  • Guidelines for consistency
  • Pitch decks built to the same identity
Ads & social

Campaigns measured
in enquiries

Impressions and engagement are not the goal. The only question that matters is how many real enquiries arrived and what each one cost. That is what the reporting is built around.

Meta campaigns

Facebook and Instagram campaigns built around a real offer: audience structure, creative variants, and enough testing to find what works before the budget is spent finding out.

Google campaigns

Search and Performance Max campaigns aimed at people already looking for what you sell, with keyword and negative-keyword work that stops budget leaking to the wrong clicks.

Creative that gets tested

Because the creative decides the result more than the targeting does. Multiple hooks, formats and angles run against each other rather than one asset and hope.

Social media management

Content planning, posting schedules, caption writing and community replies, so the account stays alive between campaigns instead of going quiet.

Reporting you can read

What was spent, what came back, what is working and what we are changing next. In plain language, without a dashboard you need training to interpret.

Landing pages that match

Paid traffic sent to a page built for that specific offer. Running good ads into a generic homepage is the most common and most expensive mistake we see.

Why the same studio should do both

The usual arrangement is a designer who makes the creative, an editor who cuts the video, an agency that runs the ads and a developer who built the site, none of whom have spoken. When the campaign underperforms, everybody blames the part they did not touch.

Here the ad creative, the video, the landing page and the brand all come from one team. When a campaign needs a different hook we cut it the same day. When the landing page is the bottleneck we change the page instead of arguing about whose fault it is.

What that looks like in practice

  • Ad creative and landing page designed together, not handed over
  • New video hooks cut in hours when a campaign needs testing
  • Tracking and forms built into the site properly from the start
  • An AI chatbot or calling agent catching leads the ads bring in
  • One person accountable for the whole result

Who is doing the work

M. Hashir handles logo and identity design personally, and runs the Meta and Google ad accounts alongside the social media strategy. Because he also writes the code for the landing pages those campaigns point at, the ad and the page it lands on are designed as one thing.

Syed M. Raza produces the social creatives, thumbnails and campaign graphics alongside the video work, so a client’s feed and their ads share the same visual language. Raahym Nouman manages the leads those campaigns generate: qualifying, following up and making sure nothing arrives and then sits unanswered.

Logo & identitySocial creative Meta adsGoogle ads ThumbnailsPrint & packaging
Questions

Before you brief us

How many logo concepts do I get?
Enough to make a real decision, not so many that it becomes a lottery. We usually present a small set of genuinely different directions rather than one idea in several colours, then refine the one you respond to until it is right. Delivery includes every file format and variant you will need.
Do you handle the ad spend or do I?
The budget stays in your own ad account, paid on your own card, so you keep full ownership and visibility of the spend. We build, run and optimise the campaigns inside it. You can see every number at any time, and if we ever stop working together the account and its history remain yours.
Can you take over campaigns that are already running?
Yes. We audit what is there first, covering structure, audiences, creative and what the numbers actually say, then tell you honestly whether it needs restructuring or just better creative. Sometimes the campaign is fine and the landing page is the problem.
Do I need new creative for ads, or can you use what I have?
If what you have is working, we will run it. Usually the existing assets were made for organic posting and need reworking for paid: different hooks, different pacing, different aspect ratios. Since the video and design teams are in the same studio, producing that is quick rather than a separate project.
What results should I expect?
Nobody honest can promise a number before seeing your offer, market and margins. What we will do is tell you early whether the campaign is working, and say so plainly if the problem is the offer rather than the advertising, because spending more on ads for an offer that is not landing just loses money faster.
No fixed price lists

Tell us the brand. Tell us the goal.

Design and campaign work is scoped per project, never off a price list. Send the details and you get one honest number back.

Tell us the scope and you’ll get a straight number back, usually the same day.

Start here

Tell us what you’re building

There are no packages to pick from and no prices on this page. Every job is scoped on its own. Send the details and Hashir comes back to you personally with an honest number and a timeline.

Project brief

Every field is checked before it sends. It keeps the enquiries real and the replies fast.

Submitting opens WhatsApp with your brief already written out, so nothing gets lost in an inbox. Prefer email? Everything above works just as well sent to nexlyr.solutions@gmail.com.

What happens next

  • Same-day reply. Usually within a few hours during working hours.
  • A real conversation. We ask about the business before quoting anything.
  • A fixed number. One price for the agreed scope. No hourly surprises.
  • Work starts. You see progress links as it’s built, not just at the end.
Karachi · PKT

Working across Pakistan and internationally. Meetings on WhatsApp, call or Meet, whatever is easiest for you.