Karachi · Pakistan · Working worldwide

The next layer of
digital for your business.

Nexlyr is a Karachi studio built around one discipline done properly: custom web development, with video, branding, ads and AI systems built around it. Every site is hand-coded, every campaign is judged on leads, and every quote comes from a conversation rather than a price list.

Projects delivered
Services under one roof
Hand-written code
Typical first reply
No page builders No fixed price tiers You own everything Revisions until it’s right
Everything we deliver See all →
What we do

Ninety-one services. Nine disciplines.
SEO built into every one.

Most businesses end up stitching together a developer, a designer, an editor and an ads person who have never spoken to each other. The result always looks like four different companies. We do all of it in one place, which is why the output actually holds together.

Web Development

Custom websites and web apps, hand-coded

Our core discipline and the reason most clients arrive. Everything is written from scratch. No drag-and-drop builders, no bloated themes. That means the site loads fast on a mid-range Android over 4G, ranks properly, and can be extended years later without a rebuild.

Explore Web Development

What it covers

  • Business & brand websites
  • Web apps, portals & dashboards
  • Supabase auth, databases & admin panels
  • Three.js / WebGL 3D experiences
  • Scroll storytelling & motion
  • Technical SEO, schema & Core Web Vitals
  • E-commerce stores
  • Progressive web apps & Next.js builds
  • Hosting, migrations & maintenance

AI Chatbots

A trained assistant that never sleeps

A chatbot that actually knows your business: your services, hours, policies and pricing logic. It answers visitors instantly and hands warm leads straight to WhatsApp.

  • Trained on your own content
  • Qualifies before it hands over
  • Lives inside your site, no third-party badge
  • WhatsApp-native bots
  • English, Urdu & Roman Urdu
  • API-key bots & CRM handoff
Explore AI Chatbots

AI Calling Agents

A voice that dials, books and follows up

A natural-sounding agent that calls leads the moment they come in, qualifies them, books appointments into your calendar and chases the ones who went quiet, then logs every call.

  • Inbound & outbound calling
  • Appointment booking & reminders
  • Full transcripts and call outcomes
  • CRM & calendar integrations
  • Call recording & language options
Explore AI Calling Agents

Video Editing

Podcast-level cuts, Reels and Shorts

Retention-first editing with real sound design, colour and motion graphics, not just clips stitched together.

  • Reels, Shorts & TikTok
  • Podcast multicam & long-form
  • Ads, product films & promos
  • Motion graphics & thumbnails
  • Subtitles, colour grading & sound design
  • Explainers, weddings & events
Explore Video Editing

Logo & Brand Design

Identity that survives contact with reality

Logos and brand systems designed to work at every size: signboard, story frame, app icon and invoice header.

  • Logo & full identity systems
  • Social creatives & thumbnails
  • Brand guidelines & asset kits
  • Naming, rebrands & pitch decks
  • Print: menus, flyers, packaging & signage
Explore Logo & Brand Design

Ads & Social Media

Campaigns judged on leads, not likes

Meta and Google campaigns run end to end: creative, targeting, testing and honest reporting.

  • Meta & Google campaigns
  • Creative testing & iteration
  • Social account management
  • TikTok & LinkedIn ads
  • Content calendars & community management
Explore Ads & Social Media

Dedicated Software

Internal tools built around how you actually work

Off-the-shelf software makes your team bend to its workflow. We build the tool around the process you already run: inventory, bookings, quotations, job tracking, staff records. All on a Supabase backend you own outright.

  • Inventory, CRM & quotation systems
  • Booking, scheduling & job tracking
  • Role-based logins for your team
  • Exports, reports & audit trails
  • POS, clinic records & gym memberships
  • School, LMS & tuition platforms
Explore Dedicated Software

Admin Panels

You update the site. No developer needed.

Every build can ship with a panel you run yourself: edit pages, upload photos, reorder sections and read enquiries as they land. We have built these for schools, academies and tuition platforms already running live.

  • Edit content, prices & photos yourself
  • Drag-to-reorder sections & galleries
  • Real-time enquiries inbox
  • Three-tier roles & secure access
Explore Admin Panels
Included as standard

Basic SEO

Set up properly on every site we build

A site nobody can find is just an expensive brochure. So every build leaves here with the groundwork already done: titles written, structured data in place, a sitemap submitted and the pages fast enough to rank. It is part of the build, not a monthly retainer bolted on afterwards.

What it covers

  • Page titles, descriptions & canonicals
  • Schema.org structured data
  • Open Graph link previews
  • sitemap.xml, robots.txt & Search Console
  • Core Web Vitals & mobile speed
  • Local signals for Karachi search
  • Clean heading structure & image alt text
  • Analytics wired up from day one

Need ongoing keyword work, content and link building beyond this? Say so in the brief and we will scope it separately, or tell you honestly if you do not need it yet.

AI calling agents, ads & social, dedicated software, admin panels, plus the SEO we build into every site as standard.

The core discipline

Web development,
done the long way.

Anyone can put a template online in an afternoon. It will load slowly on the phone your customer is actually holding, it will collapse the moment you need something the theme didn’t anticipate, and it will look like the four other businesses using the same template.

We write every line. That takes longer and it is the entire point. The site is fast because nothing unnecessary is loaded, it is extensible because we know exactly what is in it, and it looks like nobody else because it wasn’t designed for anybody else.

What that buys you

  • Speed on real devices. Tested on mid-range Android over mobile data, not just a fast laptop.
  • Search visibility. Semantic markup, schema, meta and Core Web Vitals handled from the first commit.
  • A real backend when you need one. Supabase auth, databases and an admin panel you run yourself.
  • 3D and motion that earns its place. One confident centrepiece, not effects stacked until it stutters.
  • Full ownership. Your domain, your hosting, your files, no lock-in of any kind.
  • Room to grow. Add a page, a portal or a store later without starting again.
Selected work

55+ delivered.
These ones you can open.

Every project below is a real, deployed site you can click into right now, not a mockup and not a case study of something that never launched. Education platforms, gyms, restaurants and brand sites.

How we work

Five steps, no mystery

You always know what stage the project is at and what happens next.

Who we build for

Fields we already
know inside out

We have shipped in each of these, so we arrive knowing what the site has to do rather than asking you to explain your own industry.

Education & tuition

Academies, tutors and online institutes: syllabus architecture, notes and past-paper libraries, student portals and admin panels.

Gyms & fitness

Class schedules, programme cards, trainer profiles, transformation galleries and join flows that end in a WhatsApp message.

Restaurants & food

Menus that read well on a phone, food photography that does the selling, and ordering routed to WhatsApp instead of a broken cart.

Martial arts & sport

Federation-level visual language, belt and rank systems, schedules, event pages and integrated merchandise stores.

Clinics & services

Appointment-led sites with clear service pages, trust signals and AI calling agents that handle booking and reminders.

Brands & personal brands

Identity-forward builds for people and products selling on feel: strong typography, restraint, and one confident hero idea.

The team

The three you
will actually deal with.

There are more people behind a Nexlyr project: specialists we bring in for 3D, illustration, copy and motion as the work needs them. But these three run it, and two of them own it. There is no account manager relaying messages to a developer you never meet: the person who builds your site is the person who quotes it and the person who replies when you message.

Plus a trusted bench of specialists in 3D, illustration, copywriting and motion, brought in per project and briefed by the three above.

What clients say

In their words

Six of the people we have built for, in their own words. Surnames are shortened because most of them asked us to. Full references are available on request once we are talking.

Ayesha R.01
”

“Parents trust the website now”

It opens in a second on a cheap phone, the syllabus and past papers are exactly where a parent expects them, and I post notices myself without messaging anyone. Admission enquiries stopped landing on my personal number and started coming through the site.
Ayesha R. · Education client · Karachi
Bilal A.02
”

“He talked me out of things I asked for”

I wanted three features that would have slowed the site down and cost me money. He said no, explained why in plain language, then built the two that actually mattered. First time anyone in this industry argued in my favour instead of just billing me.
Bilal A. · Fitness client · Karachi
Zoya M.03
”

“It finally looks like a real channel”

Raza cuts the first three seconds like they decide everything, because they do. Watch time went up in the first week and has stayed there. Reels come back the next day, every time, without me chasing anyone.
Zoya M. · Content client · Karachi
Usman T.04
”

“Site, logo and ads finally match”

I had been juggling three freelancers who never spoke to each other, and you could see it in the branding. Nexlyr did all of it, and for the first time the ad, the logo and the landing page look like they came from one company.
Usman T. · Brand client · Karachi
Sana J.05
”

“The menu works in one hand”

Customers used to give up halfway down the old PDF. Now they scroll, tap, and the order arrives in our WhatsApp already written out. We are taking more orders without spending another rupee on ads.
Sana J. · Restaurant client · Karachi
Rehan Q.06
”

“One number, and that was the number”

He asked what the business actually needed, gave me one figure, and stuck to it. No hourly invoices creeping up, no argument at the end about what was in scope. After our last agency, that alone was worth the money.
Rehan Q. · Business client · Karachi
Questions

Everything people ask
before they start

Why is there no pricing on this website?
Because a fixed price list would be dishonest. A five-page brochure site and a platform with logins, a database and an admin panel are not the same job, and quoting them from the same table means someone gets overcharged. Send us the scope through the form or on WhatsApp and you will get one straight number for exactly what you need, usually the same day.
How do I actually start?
Two routes, both land in the same place. Message the WhatsApp number and talk it through, or fill the project brief at the bottom of this page. The form validates everything and opens WhatsApp with your details already written out, so it reaches Hashir directly rather than sitting in an inbox.
How long does a project take?
A focused landing page is usually 3–6 days. A full multi-page business site runs 1–3 weeks. Anything with a backend (logins, databases, admin panels) is typically 3–5 weeks. Reels and Shorts turn around in 24–72 hours. Urgent work can be prioritised if you tell us up front.
Do I own the website when it is finished?
Completely. It deploys to your own domain and your own hosting account, and you get every file. There is no platform lock-in, no monthly ransom to keep the site online, and no situation where you need our permission to move it somewhere else.
Do you use WordPress or a page builder?
No. Everything is hand-written. Builders add weight that shows up as slow load times on mobile, they limit what can be built once you outgrow the template, and they age badly. Custom code costs about the same at our level and performs in a different league.
Can you handle the website, branding, video and ads together?
That is the main reason clients come to us rather than assembling three freelancers. When the same team writes the site, designs the logo, cuts the video and runs the campaigns, the brand actually looks like one brand, and nothing gets lost in handovers between people who have never spoken.
What exactly is an AI calling agent?
A voice agent that makes and takes phone calls for your business. It rings new leads within minutes of them enquiring, qualifies them with real conversation, books appointments into your calendar, sends reminders and chases the ones who went quiet. Every call is transcribed and logged so you can see what was said.
Do you work with clients outside Karachi?
Yes — across Pakistan and internationally. Everything runs remotely and always has. Meetings happen on WhatsApp, a call or Google Meet, and the work is shared through live preview links as it is built.
No fixed price lists

Every project starts with a conversation.

No packages, no price tiers, no pressure. Tell us what you need, we will tell you honestly what it takes and what it costs.

Tell us the scope and you’ll get a straight number back, usually the same day.

Start here

Tell us what you’re building

There are no packages to pick from and no prices on this page. Every job is scoped on its own. Send the details and Hashir comes back to you personally with an honest number and a timeline.

Project brief

Tell us what you need, in three short steps.

No long form to scroll. We ask for the basics first, then a little about the business, then what you actually want built. Around thirty seconds.

  1. 1YouName and WhatsApp number
  2. 2Your businessBrand name and email
  3. 3The projectWhat you need and any detail

Asking costs nothing and commits you to nothing. Most people message before they have decided anything.

Submitting opens WhatsApp with your brief already written out, so nothing gets lost in an inbox. Prefer email? Everything works just as well sent to nexlyr.solutions@gmail.com.

What happens next

  • A reply within 24 hours. Usually a few hours, during working hours.
  • A real conversation. We ask about the business before quoting anything.
  • A fixed number. One price for the agreed scope. No hourly surprises.
  • Work starts. You see progress links as it’s built, not just at the end.
Karachi · PKT

Working across Pakistan and internationally. Meetings on WhatsApp, call or Meet, whatever is easiest for you.