The core discipline · Karachi, working worldwide

Web development
and the SEO that
makes it findable.

Every site is written by hand. No builders, no themes, nothing loaded that your pages do not use, with SEO built in from the first commit.

Sites & apps delivered
Logos designed
Services on this page
Page builders used
Basic SEO included Core Web Vitals tuned Schema & sitemap shipped You own the code
What we build

Fourteen services on this page.
All of them start with the code.

The site, the software behind it, the search work that makes it findable, and the brand it wears. Buy those from four people and you get four voices. Press any card for the detail.

Custom Website Development

Hand-coded, no builders, no themes

Written from a blank file for your business: your structure, your copy, your conversion paths. Nothing ships that your pages do not use, so it stays fast on a mid-range Android, not just a fast laptop.

Marketing sites, brand sites, campaign landing pages, full platforms with a login. Responsive to 360px, tested on real devices, handed over with the repository.

What it covers

  • Business, brand and campaign sites
  • Semantic HTML, hand-written CSS, vanilla or React JS
  • Responsive to 360px, tested on real handsets
  • Scroll storytelling, motion and CSS 3D
  • Three.js / WebGL centrepieces where they earn their place
  • Accessibility: focus states, contrast, reduced-motion
  • Basic on-page and technical SEO included
  • Deployed to your own domain, repository handed over
  • Landing pages & one-pagers
  • Progressive web apps (PWA)
  • Next.js builds where a framework earns its place
  • Three.js / WebGL 3D and scroll storytelling

Web Apps, Portals & Dashboards

Software with a login in front of it

When a website is not enough: portals, dashboards, booking systems, internal tools. Logins, roles, a real database, screens built around the job.

  • Supabase or Node backend with row-level security
  • Email, password and social sign-in with rate limiting
  • Role-based access: owner, staff, customer
  • Search, filtering, pagination and exports

E-commerce & Ordering

Catalogue, cart, checkout or WhatsApp

A store that reads cleanly one-handed on a phone. Full checkout where you need it, or a catalogue that sends the order straight to WhatsApp where a gateway is overkill.

  • Product catalogue with variants and stock
  • Cart, checkout and order confirmation
  • WhatsApp order routing as a lighter path
  • Product schema so listings can appear in search

Admin Panels & Dedicated Software

So you stop paying a developer for edits

A back office built for your site. Add a product, publish a post, change a price, export a list, without touching code or messaging us for a one-line edit.

  • Content, media and pricing management
  • Enquiry and booking inboxes
  • CSV export and simple reporting
  • Written for your data, not a generic CMS

AI Chatbots

An assistant trained on your business

Trained on your services, hours, policies and pricing. It answers instantly, qualifies the visitor, and hands warm ones to WhatsApp instead of losing them at midnight.

  • Trained on your own content
  • Qualifies before it hands over
  • Lives inside your site, no third-party badge
  • Transcript of every conversation
  • WhatsApp-native bots on the channel they already use
  • English, Urdu and Roman Urdu
  • API-key bots and CRM handoff

AI Calling Agents

A voice that answers every ring

Picks up when nobody can. Explains what you do, answers the predictable questions, takes the details and books the call back, in a real voice, not a phone tree.

  • Answers, qualifies and books
  • Handles overflow and after-hours calls
  • Call summaries delivered to WhatsApp or email
  • Escalates to a human on request
  • Language and accent options
  • CRM and calendar integrations
  • Call recording kept with the outcome

Hosting, Maintenance & Support

After launch, not just up to it

Deployment to your own hosting, domain and DNS setup, SSL, backups, dependency updates and uptime checks, plus the ongoing changes every live site eventually needs.

  • Deployment, domain and SSL setup
  • Backups and dependency updates
  • Uptime and error monitoring
  • Content and layout changes on request
  • Analytics and Search Console kept clean
  • Migrations and redesigns with redirects mapped
How it gets built

Written line by line,
on purpose.

Anyone can put a template online in an afternoon. It loads slowly on a real phone, breaks the moment you need something the theme did not plan for, and looks like four other businesses in your city.

We write every line. Slower to build, and that is the point: fast because nothing spare loads, extensible because we know what is in it, and unlike anyone else because it was made for you.

What that buys you

  • Speed on real devices. Tested on mid-range Android over mobile data, not just on a fast laptop on office wifi.
  • Search visibility from day one. Semantic markup, schema, meta and Core Web Vitals handled from the first commit rather than bolted on later.
  • A real backend when you need one. Auth, databases and admin panels, not a contact form pretending to be software.
  • Motion that earns its place. One confident centrepiece, not effects stacked until the page stutters.
  • Full ownership. Your domain, your hosting, your repository, no lock-in of any kind.
  • Room to grow. Add a page, a portal or a store later without starting again.
The stack

What it is actually made of.

Chosen per project, not out of habit. A five-page site needs no framework. A portal with roles should not run on jQuery.

Front-end

Semantic HTML, hand-written CSS, vanilla JavaScript. React or Next.js when the project genuinely needs a component tree and routing, not as a default.

Backend & data

Supabase for Postgres, auth and storage with row-level security. Node where a custom API is the cleaner answer.

3D & motion

Three.js and WebGL for a single hero centrepiece, CSS 3D and GSAP-class scroll work everywhere else. Lazy-loaded, and never required for the page to function.

Performance

Image formats and sizing, font loading strategy, deferred scripts, and a render path measured against Core Web Vitals on a throttled connection.

Security & access

Row-level security, rate limiting on auth, input validation, and role separation so staff and customers never see each other’s data.

Deployment

Vercel, Netlify or your own hosting. Custom domain, SSL, preview links from day one and the repository handed to you at the end.

Search

SEO, in four layers.
The first one is free.

Most agencies bill SEO monthly and leave the site broken underneath. We do the reverse. The foundation ships free with every build, and the paid work sits on top of a site already structured for it.

Basic SEO

Included with every website we build

The on-page foundation. Not an upsell, not optional. It is part of writing the site properly. Get this wrong and nothing you spend later fixes it.

  • Unique title tag and meta description on every page
  • One H1 per page and a real heading hierarchy beneath it
  • Semantic HTML: nav, main, article, section, footer
  • Descriptive alt text on every meaningful image
  • Clean, readable URL structure
  • Organisation, LocalBusiness and Service schema
  • XML sitemap and robots.txt
  • Open Graph and Twitter cards for link previews
  • Canonical tags to stop duplicate-content splits
  • Google Search Console and Analytics connected and verified

One-off · ships with the build

Advanced SEO

Ongoing, retained monthly

The part that moves rankings rather than just permitting them. Keyword and page architecture, content that answers the search, and internal linking that tells Google which page matters.

  • Keyword research mapped to intent, not just volume
  • Page architecture: which page targets which cluster
  • Content plan and briefs, written or ghost-written
  • Internal linking so authority reaches the money pages
  • On-page optimisation of existing pages
  • Competitor gap analysis
  • Entity and authority work, digital PR groundwork
  • Monthly report on rankings, impressions and clicks

Monthly retainer · 3–6 month horizon

Technical SEO

Audit, then fix

What stops a good site being crawled, indexed or ranked. Already handled on sites we build; on sites we inherit, usually where the problem is.

  • Full crawl and index audit
  • Core Web Vitals: LCP, INP and CLS measured and fixed
  • Render-blocking resources, image formats and sizing
  • Mobile usability and viewport issues
  • Broken links, redirect chains and orphan pages
  • Structured data validation and expansion
  • Crawl budget, pagination and faceted-URL control
  • HTTPS, hreflang and canonical hygiene

One-off audit or ongoing

Local SEO

For businesses people search near them

For a gym, clinic, restaurant, academy or studio, the map pack matters more than the blue links. This is the work that gets you into it.

  • Google Business Profile setup and full optimisation
  • Categories, services, attributes and opening hours
  • Location and service-area landing pages
  • NAP consistency across directories and citations
  • Review architecture: asking, routing and responding
  • Local schema with geo coordinates and area served
  • Photo and post cadence on the profile
  • Local rank tracking by area

Setup + monthly · Karachi and beyond

What we will not tell you

That we can guarantee position one. Nobody can. Anyone who does is targeting a phrase nobody searches, or will show you a report of branded terms you already ranked for. Competitive terms take three to six months; technical fixes can land in days. We report what actually moved, including the months it did not.

Already have a site?

We audit first. Pages already earning traffic keep their URLs; everything else is rebuilt with redirects mapped, so your rankings carry over instead of resetting on launch day.

Ask for an SEO audit
Identity

Over a hundred logos,
and the systems around them.

A logo on its own is a picture. What you need is the system: mark, wordmark, how they lock up, what survives at 16px, two typefaces, four colours. That is why the site, the ads and the reels look like one company.

Logo design reference one by Nexlyr Solutions
Mark & wordmarkFull identity, single lockup
Logo design reference two by Nexlyr Solutions
Monogram systemIcon that survives at 16px
Logo design reference three by Nexlyr Solutions
Typographic lockupWordmark-led, custom letterforms
Logo design reference four by Nexlyr Solutions
Emblem & crestContained mark for badges and stamps
Logo design reference five by Nexlyr Solutions
Responsive setPrimary, stacked, icon-only, mono

Five from the archive. Full set shown on request

Logo & Mark Design

Three routes, then one is refined

Three genuinely different directions, not three colourways of one idea. The chosen one becomes a full set: primary lockup, stacked, icon-only, and a single-colour cut for stamps and embroidery.

  • Three distinct concepts, not variations
  • Unlimited refinement on the chosen route
  • Responsive set: primary, stacked, icon, mono
  • Vector source files: SVG, AI, PDF
  • PNG and WebP exports at every size
  • Favicon and app-icon set cut from the mark
  • Naming for businesses without one yet
  • Rebrands that keep existing recognition

Brand Identity System

The rules that keep it consistent

Colour, type, spacing and tone written down so the next person who touches your brand, whether a printer, an intern or another agency, cannot quietly break it.

  • Colour palette with hex, RGB and CMYK
  • Type pairing with weights and scale
  • Logo clear-space and minimum-size rules
  • Do and do-not usage examples
  • Icon and pattern language
  • A written guidelines PDF

Applied & Print

Where the identity actually lands

The identity applied to everything it will meet: the site header, the ad creatives, the reel end-cards, the shopfront, the card in someone’s hand.

  • Business cards, letterheads, invoices
  • Signage, banners and shop frontage artwork
  • Social profile, cover and highlight sets
  • Menu, brochure and catalogue layout
  • Packaging and label artwork
  • Print-ready files with bleed and crop marks
  • Menus, flyers, standees and packaging
  • Pitch decks built to the same identity
Selected work

55+ delivered.
These ones you can open.

Real, deployed sites, no mockups. Tap a card for the build breakdown, or open the live site and judge it yourself.

Scope

No price list.
Here is what changes the number.

A brochure site and a portal with logins and roles are not the same job, so one price table cannot be honest about both. Four things move the number.

01

Number of screens

A landing page is one layout. A site with a menu, a portal and a dashboard is a dozen, each with its own mobile behaviour.

02

Whether there is a backend

A static site is content. The moment you need logins, a database, roles or an admin panel, it becomes software and is priced as software.

03

Who writes the content

Copy, photos and product data ready? The build is quicker. If we write and source them, that is real work and it is quoted.

04

What happens after launch

A one-off handover and an ongoing arrangement with SEO, ads and monthly changes are two different relationships. Both are fine; they are not the same price.

The quote is written, not generated

Send what you have: a paragraph, a reference site, a screenshot, a voice note. You get back a written scope, a timeline and a number. Usually same day, always from the person who builds it.

Questions

The ones we are
actually asked

If yours is not here, message the number at the bottom of the page. It reaches a person, not a queue.

What does “hand-coded” actually mean?
Every line of HTML, CSS and JavaScript is written for your site. No WordPress theme, no Wix, no page builder. Nothing loads that your pages do not use, which is why they stay fast and can be extended years later without a rebuild.
What is the difference between basic and advanced SEO?
Basic is the foundation that ships with every build: semantic markup, titles and meta, heading hierarchy, alt text, schema, sitemap, robots and Search Console. Advanced is the ongoing work on top: keyword architecture, content plan, internal linking, authority building and monthly reporting.
Is SEO included in the price of the website?
The basic on-page and technical layer is free. It is part of building the site properly, not an add-on. Advanced, local and ongoing SEO are retained separately, because they are monthly work.
How long does SEO take to show results?
Technical fixes can register in days. Competitive commercial terms take three to six months. Anyone promising page one in a month is describing something other than SEO. We report what moved each month, including the months it did not.
How long does a website take to build?
A focused business site: two to three weeks, brief to live. A web app, portal or store with a backend and admin panel: four to eight weeks, depending on screens and data.
Do I own the site and the code?
Yes. Your domain, hosting, repository, files. No proprietary platform, no licence, no lock-in. Another developer can pick it up cleanly.
Can you redesign a site I already have?
Often. We audit first, keep the URLs and content already earning traffic, and rebuild the rest with redirects mapped, so your rankings carry over instead of resetting on launch day.
Do you work with businesses outside Karachi?
Yes. The studio is in Karachi, but the process is remote by default: brief, preview links from day one, revisions over WhatsApp or a call. Time zone has never been the hard part.
What do you need from me to start?
Less than you think. What the business does, who it is for, reference sites you like or hate, and any content you have. No copy or photos yet? We write and source them, quoted as part of the scope.
Do you do the logo as well as the site?
Yes, and it is usually the better order. Over a hundred logos have come out of the studio. When the identity and the site are made by the same people, the colours, type and tone line up on their own.
No fixed price lists

Every project starts with a conversation.

No packages, no price tiers, no pressure. Tell us what you need, we will tell you honestly what it takes and what it costs.

“Parents trust the website now” — Ayesha R.  · All six reviews

Tell us the scope and you’ll get a straight number back, usually the same day.

Start here

Tell us what you’re building

No packages, no prices on this page. Every job is scoped on its own. Send the details and Hashir replies personally with a number and a timeline.

Project brief

Tell us what you need, in three short steps.

No long form to scroll. We ask for the basics first, then a little about the business, then what you actually want built. Around thirty seconds.

  1. 1YouName and WhatsApp number
  2. 2Your businessBrand name and email
  3. 3The projectWhat you need and any detail

Asking costs nothing and commits you to nothing. Most people message before they have decided anything.

Submitting opens WhatsApp with your brief already written out, so nothing gets lost in an inbox. Prefer email? Everything works just as well sent to nexlyr.solutions@gmail.com.

What happens next

  • A reply within 24 hours. Usually a few hours, during working hours.
  • A real conversation. We ask about the business before quoting anything.
  • A fixed number. One price for the agreed scope. No hourly surprises.
  • Work starts. You see progress links as it’s built, not just at the end.
Karachi · PKT

Working across Pakistan and internationally. Meetings on WhatsApp, call or Meet, whatever is easiest for you.